How to Create a Google Business Profile for Your Tattoo Studio

Creating a Google Business Profile (formerly Google My Business) for your tattoo studio is a crucial step in boosting your online presence and attracting new clients. This guide will walk you through the process, emphasizing the unique needs of tattoo studio owners.

Why Your Tattoo Studio Needs a Google Business Profile

A Google Business Profile helps your studio appear in local searches, provides potential clients with essential information, and allows you to showcase your work. With an optimized profile, you can:

• Increase your local search result positions
• Share your studio’s hours, location, and contact information
• Display high-quality images of your tattoos, artists, styles, and studio environment
• Respond to Google reviews (we know people read responses, so they matter!)
• Post about offers and events

How to Set Up A Google Business Profile

1. Sign In or Create a Google Account

• If you already have a Google account, sign in. If not, create one.
• Visit the Google Business Profile page.

2. Add Your Tattoo Studio

• Click on “Manage now” and enter your studio’s name. If your studio doesn’t appear in the drop-down menu, select “Add your business to Google.”
• Choose the appropriate business category, such as “Tattoo Studio.”

3. Enter Your Location and Contact Information

• Provide your studio’s address to help clients find you easily.
• If you offer home tattoo services or guest spots at different locations, you can add additional service areas.
• Enter your phone number and website URL to ensure clients can contact you.

4. Verify Your Business

• Google will send you a postcard with a verification code to the address you provided. This process can take a few days.
• Once you receive the postcard, log back into your Google Business Profile and enter the verification code.

5. Optimize Your Profile
Add High-Quality Images

• Upload professional photos of your studio, your team, and your best tattoo work. High-quality images can attract more clients and give them a sense of your artistic style.

6. Write a Compelling Business Description

• Consider this text that Google will use to match your business with what a searcher is looking for. Be sure to mention your experience, tattoo specialties, and the feeling of your studio. If you allow walk in’s or other services be sure to list them out. Think about what your costumes search Google for and add the sentences/words that fit with that.

7. Set Your Business Hours

• Clearly specify your open hours and update for known holidays in the coming year

8. Manage and Respond to Reviews

• Use Serenity CRM to automatically respond to good reviews and bring bad reviews to your attention so you can choose if some customer care is needed.

9. Post Updates and Offers

• Regularly update your profile with news about special events, promotions, and artists visiting.

Tips for Maintaining an Effective Google Business Profile

• Stay Active: Update the profile monthly profile with new photos, posts, and responses to reviews. You can add it to your calendar or add it as a task for your assistant.
• Engage with Clients: Use the messaging and Q&A features to interact with potential clients and answer their questions promptly.

Creating and maintaining a Google Business Profile is a vital component of your tattoo studio’s ability to attract people who search on Google for tattoo artists and studios.